SOC 13-1161 · Business and Financial Operations Occupations · May 2025

How much do Market Research Analysts and Marketing Specialists make in St. George, UT?

In the May 2025 Occupational Employment and Wage Statistics estimates, released May 15, 2026, the median annual wage for Market Research Analysts and Marketing Specialists in St. George, UT is $58,310. The 10th percentile is $34,070 and the 90th percentile is $100,300. Employment is 450.

Median annual wage

$58,310

10th percentile
$34,070
25th percentile
$46,060
Median
$58,310
75th percentile
$73,900
90th percentile
$100,300
Mean
$63,850

Annual wage from the May 2025 OEWS estimates.

A transit bus driver standing beside a bus at a rest stop in Denali
Denali transit bus driver Gary at Teklanika Rest Stop, August 29, 2019. Photograph by Emily Mesner, National Park Service. Wikimedia Commons · Public domain

Percentile spread

For Market Research Analysts and Marketing Specialists, the published 10th percentile is $34,070 and the 90th percentile is $100,300. The difference is $66,230, which is 113.6% of the median. Ten percent of measured wages fall below the 10th percentile and ten percent fall above the 90th. How to read a percentile.

The middle half of the distribution, from the 25th percentile at $46,060 to the 75th at $73,900, covers $27,840.

The mean annual wage is $63,850, which sits above the median of $58,310. Median and mean measure different points in the same distribution.

National and state comparison

The St. George, UT median is 26% lower than the national median of $78,760 for Market Research Analysts and Marketing Specialists. In 2024 national prices the local median is $59,915, which is 23.9% lower than that same national median. The national figure is already in national prices because the United States parity is 100.

It is 6.9% lower than the Utah median of $62,630.

Price-adjusted pay

The 2024 all-items regional price parity for St. George, UT is 97.321, with the United States at 100. The Bureau of Economic Analysis released those parities on February 19, 2026. Dividing the May 2025 median of $58,310 by that parity and multiplying by 100 puts Market Research Analysts and Marketing Specialists at $59,915 in national prices. The wage year and the price year are different. Compare this wage after prices.

Nearby metros

5 other metropolitan areas within 200 miles publish a annual median for Market Research Analysts and Marketing Specialists. St. George, UT ranks 5th of 6 on that median, counting itself. Distance is the great-circle mileage between Census Bureau internal points (U.S. Census Bureau, 2024 Gazetteer Files, Core Based Statistical Areas, internal points (INTPTLAT, INTPTLONG).).

  • Lake Havasu City-Kingman, AZ is 108 miles away, with a median of $51,560 and employment of 160. That median is 11.6% lower than the median here. In 2024 national prices it is $54,794, against $59,915 here.
  • Las Vegas-Henderson-North Las Vegas, NV is 111 miles away, with a median of $74,670 and employment of 4,600. That median is 28.1% higher than the median here. In 2024 national prices it is $74,510, against $59,915 here.
  • Flagstaff, AZ is 137 miles away, with a median of $60,530 and employment of 260. That median is 3.8% higher than the median here. In 2024 national prices it is $60,334, against $59,915 here.

Employment share

Market Research Analysts and Marketing Specialists accounts for 0.50% of wage-and-salary employment in St. George, UT (450 of 90,500). Nationally the occupation is 0.58% of employment (899,580 of 155,495,730). The local share is 0.86 times the national share. That ratio is the location quotient computed from these May 2025 employment counts. It is not copied from the location-quotient column in the BLS bulk file.

Highest-paying jobs in St. George, UT · Market Research Analysts and Marketing Specialists by metro · How to read these percentiles · Median and mean · When a wage is not published · How the figures are made · Compare this wage after prices

Questions this page answers

How much do Market Research Analysts and Marketing Specialists make in St. George, UT?

In the May 2025 OEWS estimates, released May 15, 2026, the median annual wage for Market Research Analysts and Marketing Specialists in St. George, UT is $58,310. The 10th percentile is $34,070 and the 90th percentile is $100,300. Employment is 450.

How does that compare with the national median for Market Research Analysts and Marketing Specialists?

The local median is 26% lower than the national median of $78,760.

What is Market Research Analysts and Marketing Specialists pay in St. George, UT after local prices?

The 2024 all-items regional price parity for St. George, UT is 97.321, with the United States at 100. In those national prices, the May 2025 median of $58,310 is $59,915. The wage is May 2025 and the parity is 2024.

How does St. George, UT compare with nearby metros for Market Research Analysts and Marketing Specialists?

Lake Havasu City-Kingman, AZ is the closest metropolitan area within 200 miles with a published annual median, 108 miles away, at $51,560. St. George, UT ranks 5th of 6 metros within 200 miles on that median. Distances use Census Bureau internal points.