SOC 13-1161 · Business and Financial Operations Occupations
Market Research Analysts and Marketing Specialists wages by metro
National median annual wage
$78,760
- 10th percentile
- $43,390
- 25th percentile
- $58,350
- Median
- $78,760
- 75th percentile
- $108,310
- 90th percentile
- $155,480
- Mean
- $89,490
Annual wage from the May 2025 OEWS estimates.
National employment in May 2025: 899,580.
That median is 54.5% higher than the all-occupations national median of $50,980.
The metro and state figures below are the same May 2025 release. A blank wage means BLS did not publish it. See when a wage is not published.
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Highest published medians
| Occupation | Employment | 10th | Median | 90th |
|---|---|---|---|---|
| San Jose-Sunnyvale-Santa Clara, CA | 12,710 | $66,660 | $141,960 | $251,750 |
| San Francisco-Oakland-Fremont, CA | 24,120 | $60,680 | $123,250 | $211,140 |
| Boston-Cambridge-Newton, MA-NH | 32,310 | $59,730 | $102,390 | $167,440 |
| Seattle-Tacoma-Bellevue, WA | 18,030 | $59,050 | $102,170 | $184,640 |
| New York-Newark-Jersey City, NY-NJ | 79,290 | $60,400 | $100,520 | $166,880 |
| Denver-Aurora-Centennial, CO | 17,000 | $51,980 | $99,040 | $167,560 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 16,760 | $52,840 | $97,910 | $154,870 |
| Boulder, CO | 3,130 | $50,140 | $97,600 | $178,280 |
| Durham-Chapel Hill, NC | 2,740 | $50,080 | $93,110 | $178,870 |
| Worcester, MA | 2,030 | $51,590 | $90,300 | $152,790 |
| Colorado Springs, CO | 2,680 | $44,410 | $90,210 | $143,140 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 21,090 | $50,500 | $87,160 | $162,020 |
| Springfield, MA | 1,050 | $48,570 | $85,970 | $147,360 |
| Greeley, CO | 780 | $49,520 | $85,830 | $165,170 |
| Portland-Vancouver-Hillsboro, OR-WA | 8,130 | $50,280 | $85,350 | $163,440 |
| Providence-Warwick, RI-MA | 4,080 | $48,820 | $83,960 | $129,540 |
| Rochester, MN | 320 | $46,730 | $83,030 | $135,130 |
| Fayetteville-Springdale-Rogers, AR | 2,590 | $43,120 | $83,000 | $159,070 |
| Los Angeles-Long Beach-Anaheim, CA | 39,390 | $48,720 | $82,990 | $157,370 |
| Charlotte-Concord-Gastonia, NC-SC | 9,500 | $47,960 | $82,930 | $160,460 |
Where employment is largest
| Occupation | Employment | 10th | Median | 90th |
|---|---|---|---|---|
| New York-Newark-Jersey City, NY-NJ | 79,290 | $60,400 | $100,520 | $166,880 |
| Los Angeles-Long Beach-Anaheim, CA | 39,390 | $48,720 | $82,990 | $157,370 |
| Boston-Cambridge-Newton, MA-NH | 32,310 | $59,730 | $102,390 | $167,440 |
| Chicago-Naperville-Elgin, IL-IN | 30,970 | $49,910 | $80,400 | $140,260 |
| San Francisco-Oakland-Fremont, CA | 24,120 | $60,680 | $123,250 | $211,140 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 21,090 | $50,500 | $87,160 | $162,020 |
| Dallas-Fort Worth-Arlington, TX | 20,900 | $42,710 | $75,240 | $142,480 |
| Atlanta-Sandy Springs-Roswell, GA | 19,920 | $37,700 | $79,030 | $155,680 |
| Seattle-Tacoma-Bellevue, WA | 18,030 | $59,050 | $102,170 | $184,640 |
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | 17,600 | $44,950 | $79,420 | $143,060 |
| Denver-Aurora-Centennial, CO | 17,000 | $51,980 | $99,040 | $167,560 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 16,760 | $52,840 | $97,910 | $154,870 |
| Houston-Pasadena-The Woodlands, TX | 14,480 | $26,950 | $67,370 | $125,760 |
| San Jose-Sunnyvale-Santa Clara, CA | 12,710 | $66,660 | $141,960 | $251,750 |
| Phoenix-Mesa-Chandler, AZ | 12,220 | $43,120 | $74,590 | $140,740 |
| Detroit-Warren-Dearborn, MI | 11,710 | $43,540 | $77,100 | $130,410 |
| Charlotte-Concord-Gastonia, NC-SC | 9,500 | $47,960 | $82,930 | $160,460 |
| Orlando-Kissimmee-Sanford, FL | 8,780 | $41,600 | $72,860 | $134,000 |
| Tampa-St. Petersburg-Clearwater, FL | 8,420 | $37,700 | $75,210 | $128,550 |
| Austin-Round Rock-San Marcos, TX | 8,270 | $44,990 | $80,460 | $152,160 |
States and territories
| Occupation | Employment | 10th | Median | 90th |
|---|---|---|---|---|
| Massachusetts | 39,710 | $58,090 | $101,810 | $166,970 |
| Delaware | 3,570 | $51,480 | $101,270 | $165,840 |
| New York | 80,500 | $56,070 | $98,580 | $165,920 |
| District of Columbia | 6,340 | $59,340 | $98,090 | $176,240 |
| Washington | 24,460 | $52,000 | $95,120 | $174,040 |
| California | 119,070 | $48,440 | $94,700 | $181,600 |
| Colorado | 27,880 | $48,900 | $93,050 | $165,190 |
| New Jersey | 22,990 | $49,900 | $88,190 | $145,010 |
| Minnesota | 21,280 | $50,400 | $87,510 | $143,180 |
| Rhode Island | 3,210 | $49,020 | $86,240 | $129,540 |
| Oregon | 11,310 | $48,060 | $79,150 | $151,800 |
| Illinois | 40,560 | $46,970 | $79,120 | $139,110 |
| North Carolina | 30,700 | $43,780 | $78,410 | $155,670 |
| Connecticut | 9,930 | $46,280 | $77,740 | $138,980 |
| Virginia | 25,610 | $40,100 | $76,980 | $153,300 |
| Maryland | 13,570 | $41,600 | $76,370 | $145,600 |
| Georgia | 27,810 | $37,700 | $75,850 | $148,910 |
| Florida | 60,770 | $38,830 | $75,450 | $130,570 |
| Vermont | 860 | $50,700 | $74,880 | $110,230 |
| Ohio | 27,370 | $39,860 | $72,790 | $129,270 |
| Texas | 63,350 | $37,640 | $72,520 | $135,710 |
| Maine | 2,390 | $43,310 | $71,980 | $127,200 |
| Arizona | 15,850 | $41,110 | $71,940 | $136,430 |
| Nevada | 5,780 | $37,020 | $71,840 | $123,130 |
| Kansas | 8,090 | $38,540 | $70,430 | $128,650 |
| Missouri | 14,890 | $37,970 | $70,140 | $129,140 |
| Tennessee | 13,040 | $39,480 | $69,790 | $134,740 |
| South Carolina | 11,920 | $39,950 | $69,440 | $153,090 |
| Pennsylvania | 31,040 | $34,160 | $68,760 | $128,810 |
| Montana | 1,460 | $40,450 | $68,080 | $105,320 |
| Michigan | 24,220 | $40,930 | $66,780 | $127,190 |
| Alaska | 570 | $44,320 | $66,710 | $99,990 |
| Iowa | 8,880 | $40,160 | $66,390 | $122,120 |
| Arkansas | 6,250 | $34,560 | $65,430 | $136,310 |
| Wisconsin | 15,600 | $42,640 | $64,800 | $117,910 |
| New Hampshire | 4,200 | $46,660 | $64,570 | $136,640 |
| Indiana | 14,400 | $39,740 | $63,700 | $117,640 |
| South Dakota | 1,530 | $47,000 | $63,490 | $124,380 |
| Utah | 14,510 | $38,380 | $62,630 | $120,410 |
| New Mexico | 1,610 | $41,600 | $61,950 | $98,060 |
| Oklahoma | 6,620 | $33,890 | $61,940 | $114,010 |
| North Dakota | 1,550 | $39,480 | $61,580 | $102,950 |
| Kentucky | 6,290 | $37,970 | $61,480 | $103,300 |
| Wyoming | 850 | $34,360 | $60,990 | $112,150 |
| Idaho | 3,780 | $36,800 | $60,970 | $127,660 |
| Nebraska | 3,780 | $37,080 | $60,000 | $99,990 |
| Virgin Islands | 90 | $33,490 | $59,990 | $79,990 |
| Louisiana | 5,360 | $32,130 | $59,690 | $111,550 |
| Alabama | 8,390 | $36,100 | $59,530 | $114,010 |
| Hawaii | 1,610 | $29,120 | $59,390 | $104,610 |
| Mississippi | 2,620 | $30,780 | $56,640 | $95,240 |
| West Virginia | 1,650 | $34,160 | $52,340 | $93,430 |
| Guam | 80 | $31,290 | $42,240 | $81,890 |
| Puerto Rico | 2,420 | $24,550 | $39,330 | $76,230 |
Other business and financial operations occupations
- Accountants and Auditors
- Business Operations Specialists, All Other
- Project Management Specialists
- Human Resources Specialists
- Management Analysts
- Buyers and Purchasing Agents
- Training and Development Specialists
- Compliance Officers
Questions this page answers
What is the national median wage for Market Research Analysts and Marketing Specialists?
In the May 2025 OEWS estimates, the national median annual wage for Market Research Analysts and Marketing Specialists is $78,760. Employment is 899,580.
How does Market Research Analysts and Marketing Specialists pay compare with all occupations?
The national median for Market Research Analysts and Marketing Specialists is 54.5% higher than the all-occupations median of $50,980.
Which metro has the highest published median for Market Research Analysts and Marketing Specialists?
Among metros with a published annual median in the May 2025 tables, San Jose-Sunnyvale-Santa Clara, CA is highest on this page's list at $141,960.