SOC 13-1161 · Business and Financial Operations Occupations · May 2025

How much do Market Research Analysts and Marketing Specialists make in Boulder, CO?

In the May 2025 Occupational Employment and Wage Statistics estimates, released May 15, 2026, the median annual wage for Market Research Analysts and Marketing Specialists in Boulder, CO is $97,600. The 10th percentile is $50,140 and the 90th percentile is $178,280. Employment is 3,130.

Median annual wage

$97,600

10th percentile
$50,140
25th percentile
$64,080
Median
$97,600
75th percentile
$134,990
90th percentile
$178,280
Mean
$105,070

Annual wage from the May 2025 OEWS estimates.

An electrician connecting a generator to a home electrical panel
An electrician at a home electrical panel. Photograph by editor B. Wikimedia Commons · CC BY 2.0

Percentile spread

For Market Research Analysts and Marketing Specialists, the published 10th percentile is $50,140 and the 90th percentile is $178,280. The difference is $128,140, which is 131.3% of the median. Ten percent of measured wages fall below the 10th percentile and ten percent fall above the 90th. How to read a percentile.

The middle half of the distribution, from the 25th percentile at $64,080 to the 75th at $134,990, covers $70,910.

The mean annual wage is $105,070, which sits above the median of $97,600. Median and mean measure different points in the same distribution.

National and state comparison

The Boulder, CO median is 23.9% higher than the national median of $78,760 for Market Research Analysts and Marketing Specialists. In 2024 national prices the local median is $92,774, which is 17.8% higher than that same national median. The national figure is already in national prices because the United States parity is 100.

It is 4.9% higher than the Colorado median of $93,050.

Price-adjusted pay

The 2024 all-items regional price parity for Boulder, CO is 105.202, with the United States at 100. The Bureau of Economic Analysis released those parities on February 19, 2026. Dividing the May 2025 median of $97,600 by that parity and multiplying by 100 puts Market Research Analysts and Marketing Specialists at $92,774 in national prices. The wage year and the price year are different. Compare this wage after prices.

Nearby metros

7 other metropolitan areas within 200 miles publish a annual median for Market Research Analysts and Marketing Specialists. Boulder, CO ranks 2nd of 8 on that median, counting itself. Distance is the great-circle mileage between Census Bureau internal points (U.S. Census Bureau, 2024 Gazetteer Files, Core Based Statistical Areas, internal points (INTPTLAT, INTPTLONG).).

  • Fort Collins-Loveland, CO is 39 miles away, with a median of $74,240 and employment of 1,610. That median is 23.9% lower than the median here. In 2024 national prices it is $73,412, against $92,774 here.
  • Denver-Aurora-Centennial, CO is 53 miles away, with a median of $99,040 and employment of 17,000. That median is 1.5% higher than the median here. In 2024 national prices it is $93,627, against $92,774 here.
  • Greeley, CO is 62 miles away, with a median of $85,830 and employment of 780. That median is 12.1% lower than the median here. In 2024 national prices it is $85,679, against $92,774 here.

Employment share

Market Research Analysts and Marketing Specialists accounts for 1.6% of wage-and-salary employment in Boulder, CO (3,130 of 192,390). Nationally the occupation is 0.58% of employment (899,580 of 155,495,730). The local share is 2.81 times the national share. That ratio is the location quotient computed from these May 2025 employment counts. It is not copied from the location-quotient column in the BLS bulk file.

Highest-paying jobs in Boulder, CO · Market Research Analysts and Marketing Specialists by metro · How to read these percentiles · Median and mean · When a wage is not published · How the figures are made · Compare this wage after prices

Questions this page answers

How much do Market Research Analysts and Marketing Specialists make in Boulder, CO?

In the May 2025 OEWS estimates, released May 15, 2026, the median annual wage for Market Research Analysts and Marketing Specialists in Boulder, CO is $97,600. The 10th percentile is $50,140 and the 90th percentile is $178,280. Employment is 3,130.

How does that compare with the national median for Market Research Analysts and Marketing Specialists?

The local median is 23.9% higher than the national median of $78,760.

What is Market Research Analysts and Marketing Specialists pay in Boulder, CO after local prices?

The 2024 all-items regional price parity for Boulder, CO is 105.202, with the United States at 100. In those national prices, the May 2025 median of $97,600 is $92,774. The wage is May 2025 and the parity is 2024.

How does Boulder, CO compare with nearby metros for Market Research Analysts and Marketing Specialists?

Fort Collins-Loveland, CO is the closest metropolitan area within 200 miles with a published annual median, 39 miles away, at $74,240. Boulder, CO ranks 2nd of 8 metros within 200 miles on that median. Distances use Census Bureau internal points.