How much do Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel make in Lakeland-Winter Haven, FL?

Percentile spread

For Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel, the published 10th percentile is $38,800 and the 90th percentile is $96,330. The difference is $57,530, which is 124.9% of the median. Ten percent of measured wages fall below the 10th percentile and ten percent fall above the 90th. How to read a percentile.

The middle half of the distribution, from the 25th percentile at $39,800 to the 75th at $66,830, covers $27,030.

The mean annual wage is $58,750, which sits above the median of $46,070. Median and mean measure different points in the same distribution.

National and state comparison

The Lakeland-Winter Haven, FL median is 34.2% lower than the national median of $69,990 for Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel. In 2024 national prices the local median is $47,426, which is 32.2% lower than that same national median. The national figure is already in national prices because the United States parity is 100.

It is 24.1% lower than the Florida median of $60,660.

Price-adjusted pay

The 2024 all-items regional price parity for Lakeland-Winter Haven, FL is 97.141, with the United States at 100. The Bureau of Economic Analysis released those parities on February 19, 2026. Dividing the May 2025 median of $46,070 by that parity and multiplying by 100 puts Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel at $47,426 in national prices. The wage year and the price year are different. Compare this wage after prices.

Nearby metros

17 other metropolitan areas within 200 miles publish a annual median for Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel. Lakeland-Winter Haven, FL ranks 18th of 18 on that median, counting itself. Distance is the great-circle mileage between Census Bureau internal points (U.S. Census Bureau, 2024 Gazetteer Files, Core Based Statistical Areas, internal points (INTPTLAT, INTPTLONG).).

• Orlando-Kissimmee-Sanford, FL is 39 miles away, with a median of $58,870 and employment of 18,340. That median is 27.8% higher than the median here. In 2024 national prices it is $58,047, against $47,426 here.
• Sebring, FL is 47 miles away, with a median of $47,000 and employment of 210. That median is 2% higher than the median here. In 2024 national prices it is $50,827, against $47,426 here.
• Tampa-St. Petersburg-Clearwater, FL is 52 miles away, with a median of $59,600 and employment of 16,050. That median is 29.4% higher than the median here. In 2024 national prices it is $59,074, against $47,426 here.

Employment share

Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel accounts for 0.85% of wage-and-salary employment in Lakeland-Winter Haven, FL (2,250 of 265,280). Nationally the occupation is 0.81% of employment (1,256,010 of 155,495,730). The local share is 1.05 times the national share. That ratio is the location quotient computed from these May 2025 employment counts. It is not copied from the location-quotient column in the BLS bulk file.