SOC 41-3091 · Sales and Related Occupations · May 2025
How much do Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel make in La Crosse-Onalaska, WI-MN?
In the May 2025 Occupational Employment and Wage Statistics estimates, released May 15, 2026, the median annual wage for Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel in La Crosse-Onalaska, WI-MN is $61,430. The 10th percentile is $38,010 and the 90th percentile is $118,030. Employment is 620.
Median annual wage
$61,430
- 10th percentile
- $38,010
- 25th percentile
- $47,840
- Median
- $61,430
- 75th percentile
- $81,020
- 90th percentile
- $118,030
- Mean
- $71,060
Annual wage from the May 2025 OEWS estimates.

Percentile spread
For Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel, the published 10th percentile is $38,010 and the 90th percentile is $118,030. The difference is $80,020, which is 130.3% of the median. Ten percent of measured wages fall below the 10th percentile and ten percent fall above the 90th. How to read a percentile.
The middle half of the distribution, from the 25th percentile at $47,840 to the 75th at $81,020, covers $33,180.
The mean annual wage is $71,060, which sits above the median of $61,430. Median and mean measure different points in the same distribution.
National and state comparison
The La Crosse-Onalaska, WI-MN median is 12.2% lower than the national median of $69,990 for Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel. In 2024 national prices the local median is $66,940, which is 4.4% lower than that same national median. The national figure is already in national prices because the United States parity is 100.
It is 4% lower than the Wisconsin median of $64,020.
La Crosse-Onalaska, WI-MN covers more than one state. The state comparison uses Wisconsin, the primary state on the BLS area record.
Price-adjusted pay
The 2024 all-items regional price parity for La Crosse-Onalaska, WI-MN is 91.769, with the United States at 100. The Bureau of Economic Analysis released those parities on February 19, 2026. Dividing the May 2025 median of $61,430 by that parity and multiplying by 100 puts Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel at $66,940 in national prices. The wage year and the price year are different. Compare this wage after prices.
Nearby metros
23 other metropolitan areas within 200 miles publish a annual median for Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel. La Crosse-Onalaska, WI-MN ranks 17th of 24 on that median, counting itself. Distance is the great-circle mileage between Census Bureau internal points (U.S. Census Bureau, 2024 Gazetteer Files, Core Based Statistical Areas, internal points (INTPTLAT, INTPTLONG).).
- Rochester, MN is 63 miles away, with a median of $67,040 and employment of 450. That median is 9.1% higher than the median here. In 2024 national prices it is $73,816, against $66,940 here.
- Dubuque, IA is 86 miles away, with a median of $61,970 and employment of 210. That median is 0.9% higher than the median here. In 2024 national prices it is $70,962, against $66,940 here.
- Eau Claire, WI is 86 miles away, with a median of $60,320 and employment of 580. That median is 1.8% lower than the median here. In 2024 national prices it is $65,003, against $66,940 here.
Employment share
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel accounts for 0.73% of wage-and-salary employment in La Crosse-Onalaska, WI-MN (620 of 84,380). Nationally the occupation is 0.81% of employment (1,256,010 of 155,495,730). The local share is 0.91 times the national share. That ratio is the location quotient computed from these May 2025 employment counts. It is not copied from the location-quotient column in the BLS bulk file.
Highest-paying jobs in La Crosse-Onalaska, WI-MN · Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel by metro · How to read these percentiles · Median and mean · When a wage is not published · How the figures are made · Compare this wage after prices
Questions this page answers
How much do Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel make in La Crosse-Onalaska, WI-MN?
In the May 2025 OEWS estimates, released May 15, 2026, the median annual wage for Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel in La Crosse-Onalaska, WI-MN is $61,430. The 10th percentile is $38,010 and the 90th percentile is $118,030. Employment is 620.
How does that compare with the national median for Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel?
The local median is 12.2% lower than the national median of $69,990.
What is Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel pay in La Crosse-Onalaska, WI-MN after local prices?
The 2024 all-items regional price parity for La Crosse-Onalaska, WI-MN is 91.769, with the United States at 100. In those national prices, the May 2025 median of $61,430 is $66,940. The wage is May 2025 and the parity is 2024.
How does La Crosse-Onalaska, WI-MN compare with nearby metros for Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel?
Rochester, MN is the closest metropolitan area within 200 miles with a published annual median, 63 miles away, at $67,040. La Crosse-Onalaska, WI-MN ranks 17th of 24 metros within 200 miles on that median. Distances use Census Bureau internal points.