How much do Market Research Analysts and Marketing Specialists make in Wichita Falls, TX?

Percentile spread

For Market Research Analysts and Marketing Specialists, the published 10th percentile is $34,860 and the 90th percentile is $96,460. The difference is $61,600, which is 128.8% of the median. Ten percent of measured wages fall below the 10th percentile and ten percent fall above the 90th. How to read a percentile.

The middle half of the distribution, from the 25th percentile at $40,060 to the 75th at $71,240, covers $31,180.

The mean annual wage is $59,540, which sits above the median of $47,840. Median and mean measure different points in the same distribution.

National and state comparison

The Wichita Falls, TX median is 39.3% lower than the national median of $78,760 for Market Research Analysts and Marketing Specialists. In 2024 national prices the local median is $53,445, which is 32.1% lower than that same national median. The national figure is already in national prices because the United States parity is 100.

It is 34% lower than the Texas median of $72,520.

Price-adjusted pay

The 2024 all-items regional price parity for Wichita Falls, TX is 89.513, with the United States at 100. The Bureau of Economic Analysis released those parities on February 19, 2026. Dividing the May 2025 median of $47,840 by that parity and multiplying by 100 puts Market Research Analysts and Marketing Specialists at $53,445 in national prices. The wage year and the price year are different. Compare this wage after prices.

Nearby metros

9 other metropolitan areas within 200 miles publish a annual median for Market Research Analysts and Marketing Specialists. Wichita Falls, TX ranks 10th of 10 on that median, counting itself. Distance is the great-circle mileage between Census Bureau internal points (U.S. Census Bureau, 2024 Gazetteer Files, Core Based Statistical Areas, internal points (INTPTLAT, INTPTLONG).).

• Lawton, OK is 52 miles away, with a median of $62,590 and employment of 120. That median is 30.8% higher than the median here. In 2024 national prices it is $72,829, against $53,445 here.
• Sherman-Denison, TX is 105 miles away, with a median of $59,950 and employment of 130. That median is 25.3% higher than the median here. In 2024 national prices it is $63,932, against $53,445 here.
• Dallas-Fort Worth-Arlington, TX is 109 miles away, with a median of $75,240 and employment of 20,900. That median is 57.3% higher than the median here. In 2024 national prices it is $72,985, against $53,445 here.

Employment share

Market Research Analysts and Marketing Specialists accounts for 0.22% of wage-and-salary employment in Wichita Falls, TX (120 of 55,550). Nationally the occupation is 0.58% of employment (899,580 of 155,495,730). The local share is 0.37 times the national share. That ratio is the location quotient computed from these May 2025 employment counts. It is not copied from the location-quotient column in the BLS bulk file.