How much do Market Research Analysts and Marketing Specialists make in Santa Rosa-Petaluma, CA?

Percentile spread

For Market Research Analysts and Marketing Specialists, the published 10th percentile is $50,120 and the 90th percentile is $138,700. The difference is $88,580, which is 112.4% of the median. Ten percent of measured wages fall below the 10th percentile and ten percent fall above the 90th. How to read a percentile.

The middle half of the distribution, from the 25th percentile at $64,050 to the 75th at $102,860, covers $38,810.

The mean annual wage is $88,910, which sits above the median of $78,810. Median and mean measure different points in the same distribution.

National and state comparison

The Santa Rosa-Petaluma, CA median is 0.1% higher than the national median of $78,760 for Market Research Analysts and Marketing Specialists. In 2024 national prices the local median is $73,118, which is 7.2% lower than that same national median. The national figure is already in national prices because the United States parity is 100.

It is 16.8% lower than the California median of $94,700.

Price-adjusted pay

The 2024 all-items regional price parity for Santa Rosa-Petaluma, CA is 107.784, with the United States at 100. The Bureau of Economic Analysis released those parities on February 19, 2026. Dividing the May 2025 median of $78,810 by that parity and multiplying by 100 puts Market Research Analysts and Marketing Specialists at $73,118 in national prices. The wage year and the price year are different. Compare this wage after prices.

Nearby metros

14 other metropolitan areas within 200 miles publish a annual median for Market Research Analysts and Marketing Specialists. Santa Rosa-Petaluma, CA ranks 5th of 15 on that median, counting itself. Distance is the great-circle mileage between Census Bureau internal points (U.S. Census Bureau, 2024 Gazetteer Files, Core Based Statistical Areas, internal points (INTPTLAT, INTPTLONG).).

• Napa, CA is 32 miles away, with a median of $81,440 and employment of 390. That median is 3.3% higher than the median here. In 2024 national prices it is $72,356, against $73,118 here.
• Vallejo, CA is 56 miles away, with a median of $73,470 and employment of 370. That median is 6.8% lower than the median here. In 2024 national prices it is $67,727, against $73,118 here.
• San Francisco-Oakland-Fremont, CA is 63 miles away, with a median of $123,250 and employment of 24,120. That median is 56.4% higher than the median here. In 2024 national prices it is $106,606, against $73,118 here.

Employment share

Market Research Analysts and Marketing Specialists accounts for 0.47% of wage-and-salary employment in Santa Rosa-Petaluma, CA (960 of 205,260). Nationally the occupation is 0.58% of employment (899,580 of 155,495,730). The local share is 0.81 times the national share. That ratio is the location quotient computed from these May 2025 employment counts. It is not copied from the location-quotient column in the BLS bulk file.