How much do Market Research Analysts and Marketing Specialists make in San Diego-Chula Vista-Carlsbad, CA?

Percentile spread

For Market Research Analysts and Marketing Specialists, the published 10th percentile is $42,700 and the 90th percentile is $162,860. The difference is $120,160, which is 151.3% of the median. Ten percent of measured wages fall below the 10th percentile and ten percent fall above the 90th. How to read a percentile.

The middle half of the distribution, from the 25th percentile at $57,660 to the 75th at $116,160, covers $58,500.

The mean annual wage is $93,680, which sits above the median of $79,440. Median and mean measure different points in the same distribution.

National and state comparison

The San Diego-Chula Vista-Carlsbad, CA median is 0.9% higher than the national median of $78,760 for Market Research Analysts and Marketing Specialists. In 2024 national prices the local median is $71,000, which is 9.9% lower than that same national median. The national figure is already in national prices because the United States parity is 100.

It is 16.1% lower than the California median of $94,700.

Price-adjusted pay

The 2024 all-items regional price parity for San Diego-Chula Vista-Carlsbad, CA is 111.887, with the United States at 100. The Bureau of Economic Analysis released those parities on February 19, 2026. Dividing the May 2025 median of $79,440 by that parity and multiplying by 100 puts Market Research Analysts and Marketing Specialists at $71,000 in national prices. The wage year and the price year are different. Compare this wage after prices.

Nearby metros

6 other metropolitan areas within 200 miles publish a annual median for Market Research Analysts and Marketing Specialists. San Diego-Chula Vista-Carlsbad, CA ranks 3rd of 7 on that median, counting itself. Distance is the great-circle mileage between Census Bureau internal points (U.S. Census Bureau, 2024 Gazetteer Files, Core Based Statistical Areas, internal points (INTPTLAT, INTPTLONG).).

• El Centro, CA is 82 miles away, with a median of $60,540 and employment of 100. That median is 23.8% lower than the median here. In 2024 national prices it is $63,610, against $71,000 here.
• Los Angeles-Long Beach-Anaheim, CA is 110 miles away, with a median of $82,990 and employment of 39,390. That median is 4.5% higher than the median here. In 2024 national prices it is $73,076, against $71,000 here.
• Riverside-San Bernardino-Ontario, CA is 111 miles away, with a median of $69,840 and employment of 5,280. That median is 12.1% lower than the median here. In 2024 national prices it is $65,613, against $71,000 here.