How much do Market Research Analysts and Marketing Specialists make in Naples-Marco Island, FL?

Percentile spread

For Market Research Analysts and Marketing Specialists, the published 10th percentile is $43,430 and the 90th percentile is $126,520. The difference is $83,090, which is 110.4% of the median. Ten percent of measured wages fall below the 10th percentile and ten percent fall above the 90th. How to read a percentile.

The middle half of the distribution, from the 25th percentile at $56,030 to the 75th at $98,470, covers $42,440.

The mean annual wage is $78,830, which sits above the median of $75,280. Median and mean measure different points in the same distribution.

National and state comparison

The Naples-Marco Island, FL median is 4.4% lower than the national median of $78,760 for Market Research Analysts and Marketing Specialists. In 2024 national prices the local median is $72,946, which is 7.4% lower than that same national median. The national figure is already in national prices because the United States parity is 100.

It is 0.2% lower than the Florida median of $75,450.

Price-adjusted pay

The 2024 all-items regional price parity for Naples-Marco Island, FL is 103.200, with the United States at 100. The Bureau of Economic Analysis released those parities on February 19, 2026. Dividing the May 2025 median of $75,280 by that parity and multiplying by 100 puts Market Research Analysts and Marketing Specialists at $72,946 in national prices. The wage year and the price year are different. Compare this wage after prices.

Nearby metros

12 other metropolitan areas within 200 miles publish a annual median for Market Research Analysts and Marketing Specialists. Naples-Marco Island, FL ranks 3rd of 13 on that median, counting itself. Distance is the great-circle mileage between Census Bureau internal points (U.S. Census Bureau, 2024 Gazetteer Files, Core Based Statistical Areas, internal points (INTPTLAT, INTPTLONG).).

• Cape Coral-Fort Myers, FL is 47 miles away, with a median of $65,180 and employment of 1,390. That median is 13.4% lower than the median here. In 2024 national prices it is $63,684, against $72,946 here.
• Miami-Fort Lauderdale-West Palm Beach, FL is 57 miles away, with a median of $78,990. That median is 4.9% higher than the median here. In 2024 national prices it is $69,195, against $72,946 here.
• Punta Gorda, FL is 66 miles away, with a median of $63,450 and employment of 190. That median is 15.7% lower than the median here. In 2024 national prices it is $63,119, against $72,946 here.

Employment share

Market Research Analysts and Marketing Specialists accounts for 0.46% of wage-and-salary employment in Naples-Marco Island, FL (800 of 173,880). Nationally the occupation is 0.58% of employment (899,580 of 155,495,730). The local share is 0.80 times the national share. That ratio is the location quotient computed from these May 2025 employment counts. It is not copied from the location-quotient column in the BLS bulk file.