SOC 13-1161 · Business and Financial Operations Occupations · May 2025

How much do Market Research Analysts and Marketing Specialists make in Greenville, NC?

In the May 2025 Occupational Employment and Wage Statistics estimates, released May 15, 2026, the median annual wage for Market Research Analysts and Marketing Specialists in Greenville, NC is $73,300. The 10th percentile is $37,030 and the 90th percentile is $132,900. Employment is 270.

Median annual wage

$73,300

10th percentile
$37,030
25th percentile
$54,060
Median
$73,300
75th percentile
$105,060
90th percentile
$132,900
Mean
$81,590

Annual wage from the May 2025 OEWS estimates.

An auto mechanic working on a car engine
An auto mechanic working on an engine. Photograph by Okpashira. Wikimedia Commons · CC BY-SA 4.0

Percentile spread

For Market Research Analysts and Marketing Specialists, the published 10th percentile is $37,030 and the 90th percentile is $132,900. The difference is $95,870, which is 130.8% of the median. Ten percent of measured wages fall below the 10th percentile and ten percent fall above the 90th. How to read a percentile.

The middle half of the distribution, from the 25th percentile at $54,060 to the 75th at $105,060, covers $51,000.

The mean annual wage is $81,590, which sits above the median of $73,300. Median and mean measure different points in the same distribution.

National and state comparison

The Greenville, NC median is 6.9% lower than the national median of $78,760 for Market Research Analysts and Marketing Specialists. In 2024 national prices the local median is $82,917, which is 5.3% higher than that same national median. The national figure is already in national prices because the United States parity is 100.

It is 6.5% lower than the North Carolina median of $78,410.

Price-adjusted pay

The 2024 all-items regional price parity for Greenville, NC is 88.402, with the United States at 100. The Bureau of Economic Analysis released those parities on February 19, 2026. Dividing the May 2025 median of $73,300 by that parity and multiplying by 100 puts Market Research Analysts and Marketing Specialists at $82,917 in national prices. The wage year and the price year are different. Compare this wage after prices.

Nearby metros

20 other metropolitan areas within 200 miles publish a annual median for Market Research Analysts and Marketing Specialists. Greenville, NC ranks 9th of 21 on that median, counting itself. Distance is the great-circle mileage between Census Bureau internal points (U.S. Census Bureau, 2024 Gazetteer Files, Core Based Statistical Areas, internal points (INTPTLAT, INTPTLONG).).

  • Rocky Mount, NC is 34 miles away, with a median of $68,730 and employment of 160. That median is 6.2% lower than the median here. In 2024 national prices it is $78,092, against $82,917 here.
  • Goldsboro, NC is 39 miles away, with a median of $64,940 and employment of 110. That median is 11.4% lower than the median here. In 2024 national prices it is $73,410, against $82,917 here.
  • Jacksonville, NC is 58 miles away, with a median of $58,800 and employment of 170. That median is 19.8% lower than the median here. In 2024 national prices it is $63,854, against $82,917 here.

Employment share

Market Research Analysts and Marketing Specialists accounts for 0.33% of wage-and-salary employment in Greenville, NC (270 of 80,770). Nationally the occupation is 0.58% of employment (899,580 of 155,495,730). The local share is 0.58 times the national share. That ratio is the location quotient computed from these May 2025 employment counts. It is not copied from the location-quotient column in the BLS bulk file.

Highest-paying jobs in Greenville, NC · Market Research Analysts and Marketing Specialists by metro · How to read these percentiles · Median and mean · When a wage is not published · How the figures are made · Compare this wage after prices

Questions this page answers

How much do Market Research Analysts and Marketing Specialists make in Greenville, NC?

In the May 2025 OEWS estimates, released May 15, 2026, the median annual wage for Market Research Analysts and Marketing Specialists in Greenville, NC is $73,300. The 10th percentile is $37,030 and the 90th percentile is $132,900. Employment is 270.

How does that compare with the national median for Market Research Analysts and Marketing Specialists?

The local median is 6.9% lower than the national median of $78,760.

What is Market Research Analysts and Marketing Specialists pay in Greenville, NC after local prices?

The 2024 all-items regional price parity for Greenville, NC is 88.402, with the United States at 100. In those national prices, the May 2025 median of $73,300 is $82,917. The wage is May 2025 and the parity is 2024.

How does Greenville, NC compare with nearby metros for Market Research Analysts and Marketing Specialists?

Rocky Mount, NC is the closest metropolitan area within 200 miles with a published annual median, 34 miles away, at $68,730. Greenville, NC ranks 9th of 21 metros within 200 miles on that median. Distances use Census Bureau internal points.