How much do Market Research Analysts and Marketing Specialists make in Columbus, GA-AL?

Percentile spread

For Market Research Analysts and Marketing Specialists, the published 10th percentile is $32,480 and the 90th percentile is $136,140. The difference is $103,660, which is 152.3% of the median. Ten percent of measured wages fall below the 10th percentile and ten percent fall above the 90th. How to read a percentile.

The middle half of the distribution, from the 25th percentile at $43,060 to the 75th at $107,260, covers $64,200.

The mean annual wage is $77,810, which sits above the median of $68,080. Median and mean measure different points in the same distribution.

National and state comparison

The Columbus, GA-AL median is 13.6% lower than the national median of $78,760 for Market Research Analysts and Marketing Specialists. In 2024 national prices the local median is $76,241, which is 3.2% lower than that same national median. The national figure is already in national prices because the United States parity is 100.

It is 10.2% lower than the Georgia median of $75,850.

Columbus, GA-AL covers more than one state. The state comparison uses Georgia, the primary state on the BLS area record.

Price-adjusted pay

The 2024 all-items regional price parity for Columbus, GA-AL is 89.296, with the United States at 100. The Bureau of Economic Analysis released those parities on February 19, 2026. Dividing the May 2025 median of $68,080 by that parity and multiplying by 100 puts Market Research Analysts and Marketing Specialists at $76,241 in national prices. The wage year and the price year are different. Compare this wage after prices.

Nearby metros

25 other metropolitan areas within 200 miles publish a annual median for Market Research Analysts and Marketing Specialists. Columbus, GA-AL ranks 3rd of 26 on that median, counting itself. Distance is the great-circle mileage between Census Bureau internal points (U.S. Census Bureau, 2024 Gazetteer Files, Core Based Statistical Areas, internal points (INTPTLAT, INTPTLONG).).

• Auburn-Opelika, AL is 40 miles away, with a median of $59,650 and employment of 280. That median is 12.4% lower than the median here. In 2024 national prices it is $67,836, against $76,241 here.
• Warner Robins, GA is 66 miles away, with a median of $55,800 and employment of 190. That median is 18% lower than the median here. In 2024 national prices it is $59,495, against $76,241 here.
• Albany, GA is 69 miles away, with a median of $58,550 and employment of 140. That median is 14% lower than the median here. In 2024 national prices it is $66,785, against $76,241 here.

Employment share

Market Research Analysts and Marketing Specialists accounts for 0.40% of wage-and-salary employment in Columbus, GA-AL (470 of 116,380). Nationally the occupation is 0.58% of employment (899,580 of 155,495,730). The local share is 0.70 times the national share. That ratio is the location quotient computed from these May 2025 employment counts. It is not copied from the location-quotient column in the BLS bulk file.