How much do Market Research Analysts and Marketing Specialists make in Amherst Town-Northampton, MA?

Percentile spread

For Market Research Analysts and Marketing Specialists, the published 10th percentile is $48,770 and the 90th percentile is $130,370. The difference is $81,600, which is 112.5% of the median. Ten percent of measured wages fall below the 10th percentile and ten percent fall above the 90th. How to read a percentile.

The middle half of the distribution, from the 25th percentile at $56,890 to the 75th at $100,010, covers $43,120.

The mean annual wage is $82,990, which sits above the median of $72,550. Median and mean measure different points in the same distribution.

National and state comparison

The Amherst Town-Northampton, MA median is 7.9% lower than the national median of $78,760 for Market Research Analysts and Marketing Specialists. In 2024 national prices the local median is $72,374, which is 8.1% lower than that same national median. The national figure is already in national prices because the United States parity is 100.

It is 28.7% lower than the Massachusetts median of $101,810.

Price-adjusted pay

The 2024 all-items regional price parity for Amherst Town-Northampton, MA is 100.243, with the United States at 100. The Bureau of Economic Analysis released those parities on February 19, 2026. Dividing the May 2025 median of $72,550 by that parity and multiplying by 100 puts Market Research Analysts and Marketing Specialists at $72,374 in national prices. The wage year and the price year are different. Compare this wage after prices.

Nearby metros

27 other metropolitan areas within 200 miles publish a annual median for Market Research Analysts and Marketing Specialists. Amherst Town-Northampton, MA ranks 19th of 28 on that median, counting itself. Distance is the great-circle mileage between Census Bureau internal points (U.S. Census Bureau, 2024 Gazetteer Files, Core Based Statistical Areas, internal points (INTPTLAT, INTPTLONG).).

• Springfield, MA is 14 miles away, with a median of $85,970 and employment of 1,050. That median is 18.5% higher than the median here. In 2024 national prices it is $89,495, against $72,374 here.
• Pittsfield, MA is 28 miles away, with a median of $75,940 and employment of 300. That median is 4.7% higher than the median here. In 2024 national prices it is $79,848, against $72,374 here.
• Worcester, MA is 37 miles away, with a median of $90,300 and employment of 2,030. That median is 24.5% higher than the median here. In 2024 national prices it is $88,078, against $72,374 here.

Employment share

Market Research Analysts and Marketing Specialists accounts for 0.53% of wage-and-salary employment in Amherst Town-Northampton, MA (350 of 65,670). Nationally the occupation is 0.58% of employment (899,580 of 155,495,730). The local share is 0.92 times the national share. That ratio is the location quotient computed from these May 2025 employment counts. It is not copied from the location-quotient column in the BLS bulk file.