SOC 41-2031 · Sales and Related Occupations · May 2025

How much do Retail Salespersons make in Waterloo-Cedar Falls, IA?

In the May 2025 Occupational Employment and Wage Statistics estimates, released May 15, 2026, the median annual wage for Retail Salespersons in Waterloo-Cedar Falls, IA is $31,270. The 10th percentile is $26,380 and the 90th percentile is $45,890. Employment is 2,460.

Median annual wage

$31,270

10th percentile
$26,380
25th percentile
$28,450
Median
$31,270
75th percentile
$36,350
90th percentile
$45,890
Mean
$34,440

Annual wage from the May 2025 OEWS estimates.

A welder in a green hard hat working on a metal structure
A welder in a hard hat on a metal structure. Photograph by FBenjr123. Wikimedia Commons · CC BY-SA 4.0

Percentile spread

For Retail Salespersons, the published 10th percentile is $26,380 and the 90th percentile is $45,890. The difference is $19,510, which is 62.4% of the median. Ten percent of measured wages fall below the 10th percentile and ten percent fall above the 90th. How to read a percentile.

The middle half of the distribution, from the 25th percentile at $28,450 to the 75th at $36,350, covers $7,900.

The mean annual wage is $34,440, which sits above the median of $31,270. Median and mean measure different points in the same distribution.

National and state comparison

The Waterloo-Cedar Falls, IA median is 11.7% lower than the national median of $35,410 for Retail Salespersons. In 2024 national prices the local median is $35,919, which is 1.4% higher than that same national median. The national figure is already in national prices because the United States parity is 100.

It is 0.3% lower than the Iowa median of $31,360.

Price-adjusted pay

The 2024 all-items regional price parity for Waterloo-Cedar Falls, IA is 87.057, with the United States at 100. The Bureau of Economic Analysis released those parities on February 19, 2026. Dividing the May 2025 median of $31,270 by that parity and multiplying by 100 puts Retail Salespersons at $35,919 in national prices. The wage year and the price year are different. Compare this wage after prices.

Nearby metros

16 other metropolitan areas within 200 miles publish a annual median for Retail Salespersons. Waterloo-Cedar Falls, IA ranks 14th of 17 on that median, counting itself. Distance is the great-circle mileage between Census Bureau internal points (U.S. Census Bureau, 2024 Gazetteer Files, Core Based Statistical Areas, internal points (INTPTLAT, INTPTLONG).).

  • Cedar Rapids, IA is 53 miles away, with a median of $33,430 and employment of 3,410. That median is 6.9% higher than the median here. In 2024 national prices it is $37,577, against $35,919 here.
  • Ames, IA is 72 miles away, with a median of $32,460 and employment of 1,460. That median is 3.8% higher than the median here. In 2024 national prices it is $36,542, against $35,919 here.
  • Dubuque, IA is 81 miles away, with a median of $30,960 and employment of 1,810. That median is 1% lower than the median here. In 2024 national prices it is $35,453, against $35,919 here.

Employment share

Retail Salespersons accounts for 2.9% of wage-and-salary employment in Waterloo-Cedar Falls, IA (2,460 of 84,260). Nationally the occupation is 2.5% of employment (3,897,860 of 155,495,730). The local share is 1.16 times the national share. That ratio is the location quotient computed from these May 2025 employment counts. It is not copied from the location-quotient column in the BLS bulk file.

Highest-paying jobs in Waterloo-Cedar Falls, IA · Retail Salespersons by metro · How to read these percentiles · Median and mean · When a wage is not published · How the figures are made · Compare this wage after prices

Questions this page answers

How much do Retail Salespersons make in Waterloo-Cedar Falls, IA?

In the May 2025 OEWS estimates, released May 15, 2026, the median annual wage for Retail Salespersons in Waterloo-Cedar Falls, IA is $31,270. The 10th percentile is $26,380 and the 90th percentile is $45,890. Employment is 2,460.

How does that compare with the national median for Retail Salespersons?

The local median is 11.7% lower than the national median of $35,410.

What is Retail Salespersons pay in Waterloo-Cedar Falls, IA after local prices?

The 2024 all-items regional price parity for Waterloo-Cedar Falls, IA is 87.057, with the United States at 100. In those national prices, the May 2025 median of $31,270 is $35,919. The wage is May 2025 and the parity is 2024.

How does Waterloo-Cedar Falls, IA compare with nearby metros for Retail Salespersons?

Cedar Rapids, IA is the closest metropolitan area within 200 miles with a published annual median, 53 miles away, at $33,430. Waterloo-Cedar Falls, IA ranks 14th of 17 metros within 200 miles on that median. Distances use Census Bureau internal points.