How much do Marketing Managers make in San Francisco-Oakland-Fremont, CA?

Percentile spread

For Marketing Managers, the published 10th percentile is $133,990 and the 90th percentile is $333,430. The difference is $199,440, which is 90.5% of the median. Ten percent of measured wages fall below the 10th percentile and ten percent fall above the 90th. How to read a percentile.

The middle half of the distribution, from the 25th percentile at $174,750 to the 75th at $309,110, covers $134,360.

The mean annual wage is $235,920, which sits above the median of $220,480. Median and mean measure different points in the same distribution.

National and state comparison

The San Francisco-Oakland-Fremont, CA median is 32.2% higher than the national median of $166,790 for Marketing Managers. In 2024 national prices the local median is $190,705, which is 14.3% higher than that same national median. The national figure is already in national prices because the United States parity is 100.

It is 13.9% higher than the California median of $193,620.

Price-adjusted pay

The 2024 all-items regional price parity for San Francisco-Oakland-Fremont, CA is 115.613, with the United States at 100. The Bureau of Economic Analysis released those parities on February 19, 2026. Dividing the May 2025 median of $220,480 by that parity and multiplying by 100 puts Marketing Managers at $190,705 in national prices. The wage year and the price year are different. Compare this wage after prices.

Nearby metros

16 other metropolitan areas within 200 miles publish a annual median for Marketing Managers. San Francisco-Oakland-Fremont, CA ranks 2nd of 17 on that median, counting itself. Distance is the great-circle mileage between Census Bureau internal points (U.S. Census Bureau, 2024 Gazetteer Files, Core Based Statistical Areas, internal points (INTPTLAT, INTPTLONG).).

• Vallejo, CA is 39 miles away, with a median of $161,560 and employment of 120. That median is 26.7% lower than the median here. In 2024 national prices it is $148,932, against $190,705 here.
• Napa, CA is 51 miles away, with a median of $163,870 and employment of 120. That median is 25.7% lower than the median here. In 2024 national prices it is $145,592, against $190,705 here.
• Santa Cruz-Watsonville, CA is 55 miles away, with a median of $168,980 and employment of 150. That median is 23.4% lower than the median here. In 2024 national prices it is $153,764, against $190,705 here.

Employment share

Marketing Managers accounts for 0.47% of wage-and-salary employment in San Francisco-Oakland-Fremont, CA (11,170 of 2,373,920). Nationally the occupation is 0.25% of employment (395,240 of 155,495,730). The local share is 1.85 times the national share. That ratio is the location quotient computed from these May 2025 employment counts. It is not copied from the location-quotient column in the BLS bulk file.