SOC 21-1012 · Community and Social Service Occupations · May 2025

How much do Educational, Guidance, and Career Counselors and Advisors make in Appleton, WI?

In the May 2025 Occupational Employment and Wage Statistics estimates, released May 15, 2026, the median annual wage for Educational, Guidance, and Career Counselors and Advisors in Appleton, WI is $61,890. The 10th percentile is $43,610 and the 90th percentile is $78,460. Employment is 180.

Median annual wage

$61,890

10th percentile
$43,610
25th percentile
$51,610
Median
$61,890
75th percentile
$73,320
90th percentile
$78,460
Mean
$63,240

Annual wage from the May 2025 OEWS estimates.

A U.S. Air Force firefighter standing beside a fire truck
Senior Airman Stephen Czech, a firefighter at Spangdahlem Air Base, in 2021. Photograph by Staff Sgt. Susan Roberts, U.S. Air Force. Wikimedia Commons · Public domain

Percentile spread

For Educational, Guidance, and Career Counselors and Advisors, the published 10th percentile is $43,610 and the 90th percentile is $78,460. The difference is $34,850, which is 56.3% of the median. Ten percent of measured wages fall below the 10th percentile and ten percent fall above the 90th. How to read a percentile.

The middle half of the distribution, from the 25th percentile at $51,610 to the 75th at $73,320, covers $21,710.

The mean annual wage is $63,240, which sits above the median of $61,890. Median and mean measure different points in the same distribution.

National and state comparison

The Appleton, WI median is 3.8% lower than the national median of $64,330 for Educational, Guidance, and Career Counselors and Advisors. In 2024 national prices the local median is $66,967, which is 4.1% higher than that same national median. The national figure is already in national prices because the United States parity is 100.

It is 1.3% lower than the Wisconsin median of $62,690.

Price-adjusted pay

The 2024 all-items regional price parity for Appleton, WI is 92.419, with the United States at 100. The Bureau of Economic Analysis released those parities on February 19, 2026. Dividing the May 2025 median of $61,890 by that parity and multiplying by 100 puts Educational, Guidance, and Career Counselors and Advisors at $66,967 in national prices. The wage year and the price year are different. Compare this wage after prices.

Nearby metros

20 other metropolitan areas within 200 miles publish a annual median for Educational, Guidance, and Career Counselors and Advisors. Appleton, WI ranks 9th of 21 on that median, counting itself. Distance is the great-circle mileage between Census Bureau internal points (U.S. Census Bureau, 2024 Gazetteer Files, Core Based Statistical Areas, internal points (INTPTLAT, INTPTLONG).).

  • Oshkosh-Neenah, WI is 20 miles away, with a median of $56,930 and employment of 110. That median is 8% lower than the median here. In 2024 national prices it is $61,262, against $66,967 here.
  • Green Bay, WI is 22 miles away, with a median of $63,240 and employment of 300. That median is 2.2% higher than the median here. In 2024 national prices it is $67,937, against $66,967 here.
  • Fond du Lac, WI is 38 miles away, with a median of $58,520 and employment of 90. That median is 5.4% lower than the median here. In 2024 national prices it is $63,856, against $66,967 here.

Employment share

Educational, Guidance, and Career Counselors and Advisors accounts for 0.14% of wage-and-salary employment in Appleton, WI (180 of 124,230). Nationally the occupation is 0.23% of employment (353,310 of 155,495,730). The local share is 0.64 times the national share. That ratio is the location quotient computed from these May 2025 employment counts. It is not copied from the location-quotient column in the BLS bulk file.

Highest-paying jobs in Appleton, WI · Educational, Guidance, and Career Counselors and Advisors by metro · How to read these percentiles · Median and mean · When a wage is not published · How the figures are made · Compare this wage after prices

Questions this page answers

How much do Educational, Guidance, and Career Counselors and Advisors make in Appleton, WI?

In the May 2025 OEWS estimates, released May 15, 2026, the median annual wage for Educational, Guidance, and Career Counselors and Advisors in Appleton, WI is $61,890. The 10th percentile is $43,610 and the 90th percentile is $78,460. Employment is 180.

How does that compare with the national median for Educational, Guidance, and Career Counselors and Advisors?

The local median is 3.8% lower than the national median of $64,330.

What is Educational, Guidance, and Career Counselors and Advisors pay in Appleton, WI after local prices?

The 2024 all-items regional price parity for Appleton, WI is 92.419, with the United States at 100. In those national prices, the May 2025 median of $61,890 is $66,967. The wage is May 2025 and the parity is 2024.

How does Appleton, WI compare with nearby metros for Educational, Guidance, and Career Counselors and Advisors?

Oshkosh-Neenah, WI is the closest metropolitan area within 200 miles with a published annual median, 20 miles away, at $56,930. Appleton, WI ranks 9th of 21 metros within 200 miles on that median. Distances use Census Bureau internal points.